Online Marketing & Selling Tips

I've been keeping my eye out for online resources about marketing that can help someone like myself (a small independent online merchant). I've been blogging here about my product and the things that interest me as a small business and artist/crafter. I've got a Budcozy Yelp page, Twitter, Facebook, Etsy and my Budcozy store. I will be launching my Cartfly store in the fall (disclaimer: I work for Cartfly). There is a ton of buzz going around about what is next for ecommerce... and as soon as I can, I'll be writing about what Cartfly has cooking under the lid.

Here's The Viral Garden's Top 5 Marketing & Social Media Blogs:

1 - Seth's Blog
2 - CopyBlogger
3 - Chris Brogan
4 - Search Engine Guide
5 - Logic + Emotion

Go to The Viral Garden for the whole list of 25...

I want to be in green gift guides!

Would love to get Budcozy in upcoming gift guides. Green gift guides would be especially great. Any advice, leads, contacts or suggestion would be appreciated!

I've had my eye on these and am eager for contacts:

Yahoo! Green Holiday Gift Guide

Treehugger: Buy Green

Etsy: Gift Guides: Environmentally Friendly

Splendora

Design*Sponge: gift guide: eco-friendly

iLounge: All things iPod, iPhone, iTunes

Mighty Goods: Shopping Blog

Branch: Sustainable Design Living

Budcozy on Etsy

Taking Etsy for spin this morning. Curious if I can get any traction in their busy marketplace. The Geekery Category isn't as saturated as others, so I'm hoping this works in my advantage.

I've had my Etsy MissJenny shop since 2006 when I was painting. Dusted it off today with Budcozy. The site has evolved so much in the last 2 years. The user experience for adding products and store information is really tight. Really nice to use a tool that is really usable. Definitely lots to learn from their progress.

Found their Etsy Mini, but not finding it very useful. I definitely have my own thoughts on what they should do here ;)

Reverse Graffiti

Following Laughing Squid on twitter provides a lot of quick access to cool-stuff-right-now. This one in particular is really neato. An eco-friendly cleaning product company teamed up with a graffiti artist to create public murals by cleaning away dirt, instead of using paint. I love this because it gets me to look at the world in a different way, what else can be flipped around like this?

Reverse Graffiti Project
“San Francisco’s Broadway tunnel is a highly traveled thoroughfare in the heart of the city. Over 20,000 cars, trucks, and motorized vehicles pass through it per day. Its walls are caked with dirt and soot, and lined with patches of paint covered graffiti from days gone by. It set the perfect canvas to create a beautiful work of art showcasing the talents of reverse graffiti artist “Moose”, and the power of Green Works plant based cleaner.”

eCommerce Widget

This falls under dual research for both budcozy and my day job. Lemonade is a widget that lets you select products to embed in your blog or social network. It's like a navigable ad. There are a variety of brands including Apple and the Gap and a bunch of categories like electronics, kitchen, apparel, books, movies and more. I found a few products that I have, and can recommend. I'm pretty sure the solar panel is the one my sister took to Uganda with her, and will be leaving several behind with the school she's visiting.

It was a good learning experience to see what they do well with the user experience, and what falls short. Food for thought.

Capsule Design Festival

I'm considering branching out and selling budcozy at the Capsule Design Festival here in SF. It presents a big challenge of how to display budcozy and get a booth together. Luckily I have a couple friends who have been doing this for years, so I'm hoping to get some valuable guidance. On another level, it's a bit scary. What if I'm that booth that no one stops by, that vacant booth that repels everyone, that booth worker staring eagerly at everyone who passes by? DailyCandy was a big boost for the confidence. But I really need to have thick skin to brave the potential less rosey side. I suppose it's good to know sooner rather than later. And there is nothing like face to face feedback to find out. I've been pretty comfortable being a designer behind my computer. This is very different.

Searching online for booth ideas isn't coming up with much. I took some photos at the Union Street Festival last weekend, but that was a bit underwhelming. Devin had a great idea to pin up budcozys on cork boards. I've also seen cute stands made out of tree twigs, sort of like sling shots standing in an upright "Y". Or maybe wooden clothing pins, or contrasting the tangle-free life with budcozys with tangled yarn, or birds nests. If anyone is reading this, feel free to shoot me any vendor booth ideas.

Hello? Oh boy, the nerves are already getting the best of me.

It was really awesome

As a long time fan of DailyCandy it was so incredibly awesome to have them cover budcozy. You can read their great review here:
http://www.dailycandy.com/everywhere/article/35076/Nip+It+in+the+Bud

Yay! Yelp.

Do you love your budcozy?
http://www.yelp.com/biz/budcozy-san-francisco

Budcozy has a Facebook page

Add yourself as a budcozy fan and help spread the word.
http://www.facebook.com/pages/budcozyTM/9214692399

Budcozy in the news

NBC10 Spring's Must-haves: Budcozy
Budcozy is featured as one of this Spring's Must-haves, on Philidelphia's NBC the 10! Show.

View the video on NBC10:
http://video.nbc10.com/player/?id=223253

There is a brief commercial and then budcozy is shown around timing 06:48, just after the elephant lamp.



CBS2, LA: Tangle Free Ear Buds
Tech Check reporter Rich DeMuro showcases budcozy on his show. Super awesome spotlight on the limited edition 'Candy', made by recycling a bridesmaid dress.

Link to video:
http://cbs2.com/tech/vista.budcozy.dealtaker.2.666413.html