Reverse Graffiti

Following Laughing Squid on twitter provides a lot of quick access to cool-stuff-right-now. This one in particular is really neato. An eco-friendly cleaning product company teamed up with a graffiti artist to create public murals by cleaning away dirt, instead of using paint. I love this because it gets me to look at the world in a different way, what else can be flipped around like this?

Reverse Graffiti Project
“San Francisco’s Broadway tunnel is a highly traveled thoroughfare in the heart of the city. Over 20,000 cars, trucks, and motorized vehicles pass through it per day. Its walls are caked with dirt and soot, and lined with patches of paint covered graffiti from days gone by. It set the perfect canvas to create a beautiful work of art showcasing the talents of reverse graffiti artist “Moose”, and the power of Green Works plant based cleaner.”