Wednesday, August 20, 2008

The 1000 True Fan Theory

Since my mom is my one True Fan and my dog doesn't have a credit card, I've only got 999 fans to go. Gotta figure out my plan. If any independent merchants are reading... what's your plan?

Kevin Kelly explains his 1000 True Fan’ theory:

The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.

But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales.

Other than aim for a blockbuster hit, what can an artist do to escape the long tail?

One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living ...

Read the full article here.

Friday, August 15, 2008

Online Marketing & Selling Tips

I've been keeping my eye out for online resources about marketing that can help someone like myself (a small independent online merchant). I've been blogging here about my product and the things that interest me as a small business and artist/crafter. I've got a Budcozy Yelp page, Twitter, Facebook, Etsy and my Budcozy store. I will be launching my Cartfly store in the fall (disclaimer: I work for Cartfly). There is a ton of buzz going around about what is next for ecommerce... and as soon as I can, I'll be writing about what Cartfly has cooking under the lid.

Here's The Viral Garden's Top 5 Marketing & Social Media Blogs:

1 - Seth's Blog
2 - CopyBlogger
3 - Chris Brogan
4 - Search Engine Guide
5 - Logic + Emotion

Go to The Viral Garden for the whole list of 25...

Friday, August 1, 2008

I want to be in green gift guides!

Would love to get Budcozy in upcoming gift guides. Green gift guides would be especially great. Any advice, leads, contacts or suggestion would be appreciated!

I've had my eye on these and am eager for contacts:

Yahoo! Green Holiday Gift Guide

Treehugger: Buy Green

Etsy: Gift Guides: Environmentally Friendly


Design*Sponge: gift guide: eco-friendly

iLounge: All things iPod, iPhone, iTunes

Mighty Goods: Shopping Blog

Branch: Sustainable Design Living